Content Marketing

What’s Included?

1) Strategy & Planning

• Entry Level
  • Brand voice + messaging mini-guide (once)
  • 1 content pillar set + 30-day content calendar
  • Persona & JTBD quick canvas
• Growth Level (Entry Level +)
  • Topic clusters & intent map
  • Quarterly content roadmap & gap analysis
  • Content brief templates with scoring rubric
• Premium Level (Growth Level +)
  • Annual editorial playbook (pillar pages, clusters, formats)
  • Thought-leadership track (exec POV angles)
  • Quarterly performance workshop

2) Content Production (Jasper.ai)

• Entry Level
  • 2× Long-form blog/guide (1,000–1,400 words)
    8× Social captions repurposed from posts
    1 content upgrade (checklist) / quarter
• Growth Level (Entry Level +)
  • 4× Long-form (1 may be 1,800–2,200 words)
    2× LinkedIn articles (800–1,000 words)
    12× Social captions (mix hooks/CTAs/threads)
    4× Short-video scripts (30–45s)
• Premium Level (Growth Level +)
  • 6× Long-form (incl. 1 deep guide 2,500+ words)
    24–32 Social captions with angle variations
    8× Short-video scripts (hooks, beats, CTAs)
    1 downloadable asset / quarter (ebook/whitepaper outline & draft)

3) Creative Assets (Adcreative.ai)

• Entry Level: 6 static creatives (blog covers/social/ad variations)
  Growth Level: 12 creatives + 2 thumbnail variations / month
  Premium Level: 20–24 creatives + thumbnail kit + brand frame pack

4) Automation & Distribution (n8n)

• Entry Level
  • Calendar sync & approval flow (Google/Notion → Slack/Email)
    Auto UTM link builder + asset library naming
• Growth Level (Entry Level +)
  • Multi-channel publish: blog → social snippets queue
    A/B caption rotation + best-performer resurfacing
    Auto tasking for updates (jira/asana/ClickUp)
• Premium Level (Growth Level +)
  • Repurpose pipeline (post → carousel → email blurb → LI thread)
    KPI ingestion (GA4/Search Console/social) → weekly snapshot
    Content aging alerts & refresh queue

5) QA, Revisions & SLAs

• All tiers: plagiarism check, fact pass, brand tone check
  Revisions per item: Entry Level 1, Growth Level 2, Premium Level 2
  Turnaround: 2–4 business days per standard item
  Reporting: Entry Level = monthly email; Growth Level = monthly deck; Premium Level = monthly deck + quarterly workshop

Add-Ons (à la carte)

Thought-leadership ghostwriting (C-level): 600 €/article
Lead magnet (ebook/guide 12–18 pp): 1,200 €
Content hub / pillar page (3,000+ words): 900 €
Content refresh (update + re-publish): 220 €/item
Video editing (shorts, 30–60s, captions): 150 €/video
Multilingual adaptation (per language): +30% of item price

Onboarding (~2 weeks)

Kickoff & brand intake (voice, ICP, goals, KPIs)
Messaging & pillars (agree on themes & formats)
Workflow build (approvals, calendar, publishing)
Pilot sprint (1 post + 2 creatives + 2 captions) → refine
Go-live monthly cadence